"The big opportunities are in customer relationships. Solving for customer lifetime value - both before and after the sale"

Does e-commerce seem too hard?


Are you losing customers because they're 

buying online?


 The Pharmacy Click and Collect platform can help you on your digital journey.

 

Keep reading to find out how.


It doesn't matter if you're a banner pharmacy or an independent.


All Pharmacy Guild of Australia member pharmacies can join for FREE!

Watch this video

Every pharmacy has a choice; to be digitally disrupted or to digitally transform beforehand.

ECOMMERCE + SUPPLIERS

100% PHARMACY OWNED

ECommerce is a moving target and there is great risk for a supplier to simply add a shopping cart to their website.  Think about the logistics, company labour costs to continue the service, sending parcels instead of pallets and don't forget that up to 30% of eCommerce sales result in a returned sale.  Instead they can send the sale from their website to to closest consumer access point - your pharmacy!

The Pharmacy Click and Collect platform is owned by Gold Cross Products and Services - a wholly owned subsidary of the Pharmacy Guild of Australia.  It continues the trust and quality of its parent organisations. 

WHAT CONSUMERS WANT

PHARMACY NETWORK

CLICK AND COLLECT

With ~1000 pharmacies in the Pharmacy Click and Collect network in all States and Territories - suppliers can offer product access across the nation.  Major banner groups AND independent pharmacies represented. 

81% of consumers are frustrated with companies that do not make it easy to do business with. 

*Accenture's 11th Annual Global Consumer Pulse Survey

Click and Collect is one of the fastest features consumers want from their suppliers.  It represents the immediacy of online with the convenience of instore.

EYE CARE
PROFESSIONAL NASAL
LEADING SUNCARE BRAND
MAJOR NASAL CARE BRAND
WELL KNOWN VMS

GSK | PANADOL

MEDACTIV
One of Australia's largest skin care companies - Ego was the foundation partner of Pharmacy Click and Collect and have successfully run it alongside its own Ego eShop.  

+ MORE

This multinational company has an impending launch of their digital activities and will partner with the Pharmacy Click and Collect platform to drive their pharmacy consumer sales strategy.  
A major brand with ENT's, this product range wants to be found.  The use of the store locator and eCommerce gives this international brand an opportunity to strongly compete locally.  
As seen on TV and across the majority of pharmacies in Australia, this leading suncare brand has the hearts and minds of Australian consumers!
An impending brand in 2018 will be a pharmacy standard in the nasal care section.  This brand dominates its category and is well recognised by consumers.  

CONNECTED BRANDS

In early 2018, a well known VMS brand will launch.  Originally planned for 2017, the digital strategy meant a Q1 launch 2018 suited better.  This Global company represents a large portion of pharmacy sales across dispensary, OTC and consumer health.    
In 2018 - one of the biggest analgesic brands in Australia will launch with the Pharmacy Click and Collect platform.  A novel approach will see unique support of the pharmacy network and development of tools to help pharmacies and consumers connect in new digital ways.  
A growing supplier of temperature sensitive medicine transport bags - MedActiv has implemented the "button and link" to provide their customers with access to the store locator and eCommerce features.  Alongside this MedActiv has worked with the team at the Pharmacy Click and Collect initiative to market their range to pharmacies in the network via electronic direct mail (edm) and a expertly produced product range video.  
EGO PHARMACEUTICALS

IS THIS YOUR PHARMACY?

Digitally active


Consumer focussed


Want to reduce the risk of being digitally irrelevant


See opportunity in digital


Need help with activating your local online consumers


Want to become relevant to digital consumers


Want to increase revenue


Want to get even more out of your Pharmacy Guild membership

MARKETING + COMMUNICATIONS

BE ON THE MAP

E-COMMERCE | CLICK AND COLLECT

Online consumers want convenience. 


They want to know where to find their product, want to order and pay beforehand and pick up quickly. 


Make it easy for them, get found.


If you're not an activated Pharmacy Click and Collect pharmacy, you're NOT on the map.  You may lose sales to your competitors. 

With one of the largest pharmacy networks in the country, including over 650 independent and 350 banner pharmacies - the power to communicated is strong.  


Imagine receiving customer orders from supplier websites or exclusive buying deals from suppliers.


Best of all, you get eCommerce and digital engagement training and support.  This strengthens your journey in the digital.

A simple connection - a button and a link installed on the supplier's website.  A portal you can access to control your online offering. 


No need to run your own 

eCommerce website yet.  


No major costs of implementation


Pricing and range controlled by your pharmacy


This is a turn-key eCommerce solution you control.


Frequently asked questions

Q: Do I have to be a Guild member to join the Pharmacy Click and Collect network?
A: Yes! It is exclusive to pharmacy members of The Pharmacy Guild of Australia.

Q: How much does it cost to activate my account?
A: There are NO upfront fees for Guild member pharmacies to activate an account. There are no hidden fees once your pharmacy is part of the Pharmacy Click and Collect network: The revenue from the customer sale goes to your pharmacy minus the usual banking transaction fees.

Q: Why e-commerce and what will it do for my pharmacy?
A: This is a purpose-built e-commerce solution that has been created and designed by community pharmacists for community pharmacy to increase store foot traffic, deliver new online sales, expand your customer base, help pharmacies compete online and improve supplier communication and interaction. Being part of the Pharmacy Click and Collect network meets the changing shopping needs of consumers and provides with them with eCommerce solution to connect with you: their pharmacy. It offers the next level of online shopping convenience – 24/7, 365 days a year – for Community Pharmacy, Suppliers and Consumers.

Q: Why is the Pharmacy Click and Collect initiative unique?
A: It is unique because we offer consumers the opportunity to Click & Collect their purchases for free at their local community pharmacy. Importantly, this option strenghtens the trusted and respected Customer-Pharmacist relationship.

Q: Doesn’t eCommerce generate more ‘back of house’ work for staff?
A: This is an easy to use and manage e-commerce community pharmacy solution. Our main objectives are to increase store traffic, deliver new online sales and support member pharmacies. As with any new initiative, there is always an adjustment period and we will endeavour to make the transition to e-commerce as easy and simple as possible. Ultimately, if you can handle the work of a new customer walking through your doors, you can handle the work of preparing an eCommerce click and collect order.

Q: Are there different packages I can sign up to and are they all free for Guild members?
A: The Pharmacy Click and Collect solution is the first offering for Guild members, which is free of charge. Once you're familiar with providing eCommerce services, you can explore creating your own website, digital presence, digital engagement and more.  Go to GuildDigital.com.au for more information


Q: How will item pricing be managed? 
A: You will have the ability to set your own pricing for products or use suppliers’ recommended retail pricing (RRP). Not all Pharmacies stock exactly the same products so consumers will be directed to their nearest community pharmacy that stocks the product they are buying. Ultimately - you charge your instore price as all sales go through your POS.

Q: Will there be certain time-frames that customers can select to pick up items from my pharmacy?
A: Once orders are made customers will be provided with an estimated order fulfillment time (say 2-4 hours) and have the option of receiving an email, phone call or sms notification advising when their order is ready for pickup. This will help pharmacies manage customers arriving prior to their order being completed.

Q: How often will my staff have to monitor the computer for orders?
A: Notifications will be sent online via a special web-portal to the pharmacy immediately after an orders is placed and via email. Due to the collection time-frame provided to customers- we will also call your pharmacy to step you through the process.

Q: How many suppliers is Pharmacy Click and Collect aiming to partner with?
A: To position Pharmacy Guild member pharmacies as the preferred purchase location for health-related products, we are in negotiations with a number of the biggest health product brands in Australia to ensure diversity of product for consumers. A large number of well recognised products available will increase store traffic which means more revenue for Guild member pharmacies and great opportunities for suppliers.

Q: I've activated, where do I log-in?
A: Go to pharmacy.com.au/cms/login

YOUR PHARMACY'S DIGITAL JOURNEY

The Pharmacy Click and Collect platform is run alongside your banner group's eCommerce activities.  It does not compete.  In the network are branded pharmacies such as Amcal, TerryWhite Chemmart, Guardian, Priceline and more!


Remember, with the Pharmacy Click and Collect initiative your pharmacy makes the revenue - not "head office".  

ACTIVATE NOW

CLICK THE LINK BELOW AND ACTIVATE NOW


ACTIVATION IS FREE AND EXCLUSIVE TO PHARMACY GUILD OF AUSTRALIA MEMBER PHARMACIES


ACTIVATION TAKES LESS THAN 3 MINUTES

FREE PHARMACY DIGITAL ASSESSMENT

GET IN TOUCH

The Pharmacy Click and Collect logo, platform and website are owned and operated by PharmaDotCom Pty Ltd, a Gold Cross Products and Services company.  Gold Cross Products and Services is a wholly owned subsidary of the Pharmacy Guild of Australia.  All content, including but not limited to text, images, video or audio from this website cannot be used without the written consent of the management of PharmaDotCom Pty Ltd.  

All Rights Reserved PharmaDotCom Pty Ltd 2017

Pharmacy Click and Collect

132 Leichhardt Street

SPRING HILL, QLD

4004


1300 286 880

Email: info@pharmacy.com.au

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